Social media provides a great set of tools for engaging with both apprentices and employers.
The benefits are similar for both.
Digital information can be updated more easily than printed paper.
You can measure the effectiveness of your advertising more easily through digital channels. You may how many brochures you sent out but do you know how many were read? With online interactions you can also ascertain things like how many people opened an attachment, clicked on a web link and liked a piece of information.