Apprenticeship toolkit

Social media for apprentice engagement

Marketing has changed beyond recognition in the last few years. Traditional media channels just don’t reach young people any more. This can be a challenge but there are many benefits in using digital formats and social media:

  • Digital information can be updated more easily than printed paper
  • You can measure the effectiveness of your advertising more easily through digital channels. You know how many brochures you sent out but do you know how many were read? With online interactions you can tell how many people opened an attachment, clicked on a web link, liked a piece of information etc.

The key thing about social media is it is social! It’s a different way of doing things. There’s no point in having a Facebook page that hasn’t been updated since last year or tweeting once a month. Use the channels to engage apprentices, respond to questions and share what others are saying.

Social media in action

Total People has a Facebook page that is regularly updated to advertise vacancies and profile apprentices talking about their experiences.

Damar Training has an ‘on air’ series of webinars for potential apprentices. The webinar recordings are then made available for further viewing via SlideShare and YouTube.

Parenta Training features regular tips for apprentices on its Twitter feed.

This YouTube video by Careers Jersey showing ‘how to’ and ‘how not to’ behave in an interview for an apprenticeship has had over 200K views.