Marketing has changed beyond recognition in the last few years. Traditional media channels just don’t reach young people any more. This can be a challenge but there are many benefits in using digital formats and social media:
The key thing about social media is it is social! It’s a different way of doing things. There’s no point in having a Facebook page that hasn’t been updated since last year or tweeting once a month. Use the channels to engage apprentices, respond to questions and share what others are saying.